PDXBlack.com Business Directory addresses a need of the Black Community of Portland - i.e. connecting Black Consumers with Black Businesses. As it stands Black Consumers across the U.S. spend better than 90% of their money and resources outside of their communities with other than Black businesses. Black Consumers spend a higher percentage of their money with Caucasians (Whites), Asians, and Arabs, thus enriching these groups while impoverishing themselves. These same groups spend their monies among themselves, and little to know money with Black people.
Besides needing to be educated (taught) about the power and purpose of money, of creating and maintaining wealth, Black people need beacons like PDXBlack.com Black Business Directory to point the way to Black Businesses. Without such a directory Black Owned Businesses are difficult to find. Being able to easily find Black owned businesses increase the likeliness of increased spending with said businesses.
On behalf of Black Business Owners PDXBlack.com business directory is a cost effective resource and tool for promoting their business to Black consumers in particular, and to all consumers at large. Unlike television, radio, or newspaper advertising, a directory advertising in PDXBlack.com is present 24/7/365 giving the advertiser continuous promotion. Furthermore, advertising in the forgoing media outlets can be very expensive. Comparatively, the cost of advertising on PDXBlack.com for one-full-year is less than advertising for one day, or even a few seconds with the others.